The pandemic has had a significant impact on small businesses. Carla Wiessling came up with a simple way to help out Lodi Valley businesses: Keep the lights on.
The idea is simple: Lodi businesses will stay open until 7:00 pm on Fridays, 4:00 pm on Saturdays, and at least 2:00 pm on Sundays.
The Wisconsin Economic Development Corporation estimates that up to 30% of Wisconsin businesses will close because of COVID. Most of them will be small businesses. Epic, Spectrum Brands, Proctor & Gamble, and other bedrocks of Wisconsin industry will be able to weather the storm. “Bob’s Barbershop” is less likely to have the resources to do so.
It’s Carla’s hope that the extended hours will encourage people to do their holiday shopping in Lodi and support the local businesswomen1Most of the businesses on the Main Street Corridor are owned by women..
A Lodi native, Blaze attended the University of Wisconsin, Green Bay where he graduated with a degree in theatre technology & design. He has traveled extensively throughout the United States and the world–including a 6-year stint in China. He has been a teacher, a writer, a designer, and is the founder of the Redleaf Consulting Group.
|↑1||Most of the businesses on the Main Street Corridor are owned by women.|