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Mammoth Hike Challenge

This is a press release from the Ice Age Trail Alliance.

To celebrate the 40th anniversary of the Ice Age Trail becoming a National Scenic Trail (the signing was October 3, 1980), a special program is now available and accepting registrations at www.iceagetrail.org/mammoth-hike-challenge.

This free program, the Mammoth Hike Challenge, is available to all ages and abilities. Participants will walk on the Ice Age Trail during the month of October 2020.  If participants walk 40 miles and visit three Trail Communities during the month, they’ll earn a hiking certificate and a limited-edition patch celebrating the 40th anniversary. Participants can hike, walk, run, or backpack and log miles throughout the month.

The Mammoth Hike Challenge was developed by the Ice Age Trail Alliance with a joint effort marketing grant from the Wisconsin Department of Tourism. According to Amy Lord, Ice Age Trail Alliance Outreach and Education Manager, over 1,000 have registered as of September 1. She stated it is an opportunity to explore the Ice Age Trail and support businesses and attractions located in Ice Age Trail Communities. A goal of the Mammoth Hike Challenge is to increase tourism and make an economic impact in Ice Age Trail Communities.

Lodi is one of thirteen Trail Communities statewide. Portions of the Ice Age Trail run through downtown Lodi along Main Street. As a Trail Community, the City of Lodi, the Lodi-Lake Wisconsin Chamber of Commerce, and the Ice Age Trail Alliance collaborate to support the community.

Lodi Mayor Ann Groves Lloyd welcomes visitors to Lodi and the surrounding area. She credits the area’s natural beauty as a reason many people and businesses choose Lodi as their home. Uniquely situated between Lake Wisconsin and rolling hills of verdant farmland, Lodi is only 30 miles from Madison. Groves Lloyd said she’s looking forward to sharing the community and trails with first-time and returning visitors. Groves Lloyd said, “With the pandemic impacting our lives, it is more important than ever to be outside and Lodi, meaning peaceful valley, is the perfect place to relax and explore.”

Using StriveOn, the program’s free interactive cell phone application, participants can locate and learn about local resources and businesses to plan ahead and onsite during a visit. Many local businesses are providing “hiker specials” during the month, according to Lodi-Lake Wisconsin Chamber of Commerce Director Kristi McMorris. The Lodi area, McMorris says, is where there is room to roam.

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