As of November 26th, the Victorian Dreams Bed & Breakfast has closed its doors. The B&B’s two houses, owned and run by John and Cindy Stevens since January of 2011, are to be sold and will not be reopened as B&Bs.
On their website, the Stevens cite growing advertising costs, a changing market for short-term stays, and competition from both large online booking companies such as Expedia and “gig-economy” enterprises such as Airbnb.
The B&B–known as “Victorian Treasure” under previous owners, has been a landmark the city for decades. The extensive restoration work done to the primary home, and later the second one next door, is sometimes credited with similar restoration work done on the Victorian-era “painted ladies” that are prevalent throughout Lodi. Frequently painted white or a plain, light color, during the middle of the last century, these Victorian homes were originally painted in vibrant and multi-colored colors. A return to that aesthetic can be seen spreading throughout Lodi’s historic structures.
A Lodi native, Blaze attended the University of Wisconsin, Green Bay where he graduated with a degree in theatre technology & design. He has traveled extensively throughout the United States and the world–including a 6-year stint in China. He has been a teacher, a writer, a designer, and is the founder of the Redleaf Consulting Group.